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1、1WesternXXFMCBusinessPlan(20XX-20XX)2ContentProfileofWesternXXAssetManagementCo.,Ltd.OrganizationalStructureBusinessDevelopmentStrategiesRoadmapAssumptionsandForecastSalesBreakdownin20XXProfileofWesternXXAssetManagementCo.,Ltd.4RegisteredCapitalandShareStructureRegisteredCapital:RMB100millionRegiste
2、redPlace:PudongDistrict,Shanghai,ChinaProposedShareStructure:WesternSecuritiesCo.,Ltd.RMB40millionOtherforeignsponsorRMB33millionShaanxiInvestmentGroupCo.,Ltd.RMB27million5BusinessScopeFundmanagementandinvestmentadvisorybusinessinChinaaspermittedbytheapplicablelaw.(incl.promotion,sale,issuanceandman
3、agementofinvestmentfunds)Otherassetmanagementbusinesspermittedbytheapplicablelaw.6Vision,PhilosophyandStrategyVisionOneoftheleadersinthegreatChinawealthmanagementPhiloshophyInvestorsbenefitsareeverythingStrategyBrand,ServiceandProductallinone7BusinessGoalGrowtheJVintooneofthetop5FMCsinChina,inthefol
4、lowingthreecategories:ProfitabilityFundPerformanceTotalAUMProfessionalismOrganizationalStructure9FMCsOrganizationChart(atthebeginning)CEO(CMO(CIO(CEO/COO(SalesCustomerService(MarketingProductdevelopment(HeadofCompliance(RD(FundManager(BODChairman(Trader(FundAccount-ingTA(IT(AdminHR(AuditingComplianc
5、e(32personsinthe1styear(proposed)10FMCsOrganizationalChart(in3years)CustomerServiceDept.CMOCIOCOOFundManage-mentDept.FunddealingDept.RDDept.CEOTAITDept.HRAdmin.Dept.FundSalesDept.MarketingDept.StrategyresearchFinanceengineer-ingIndustryCompanyresearchCentraldealingroomCallcenterFundAccount-ingMarket
6、-ingProductdevelop-mentDirectsaleAgencysaleOASystemmaintain-enceComplianceofficeAuditingSupervis-ingInfo.disclosureHeadofCompliance11StructureofGovernanceBoardofdirectorsQualificationexaminationandpensationmitteeCEOTheshareholdersmeetingBoardofsupervisorsThepliancemitteeHeadofCompliance12Structureof
7、BusinessOperationCEOInvestmentdecisionmitteeRiskcontrolmitteeFundappraisalgroupCMOCIOCOOHeadofComplianceBusinessDevelopmentStrategies14Addinglong-termvalueDistributionChannelsClientsbaseLocalmarketacknowledgement22branches,strategiccooperationwithICBC,CCBetc.700，000individualclients,maininstitutiona
8、lclientsexceed400Excellentperformancerecord,goodreputation,Stronggovernmentsupport,OpportunitiesfromthedevelopmentofwesternChinaProfessionalismInternationalexperienceProductdevelopmentInternationalstandardinFM.researchOrganizationalKnowHow;InternationalmanagementteamFundproductinnovationimportation1
5OutsourcingValue-addedbusinessMarketSegmentationProductDesignPromotion/FundDistributionResearchandDevelopmentFundTransaction/InvestmentManagementRiskControl/PerformanceevaluationNonvalue-addedbusinessComplianceHR/AdministrationITMaintenanceCustomerServiceTA/FundaccountingInternalAuditOutsourcingtot
hereliablethird-party16MarketSegmentationMarketanalysisMarketvolume182billionunitsin20XXGrowthrateAver.annualgrowthrate50%NewopportunitiesQFII,NationalSecurityFundsassetallocationDeregulationinfundissuanceprocedureCustomersegmentationInstitutionalv.s.Individualclients40%v.s.60%(estimate)Internalsale
spackageA.M.clientstransferintofundsholders17CustomerNeedsAnlysisReturnSafetyLiquidationGovernmentOrganizationLowHighMediumInsuranceCompanyHighMediumLowState-ownedEnterpriseLowHighMediumPrivate-ownedEnterpriseMediumHighHighWealthyInvestorHighMediumLowOrdinaryInvestorLowHighLow18Identifyingtheneedsof
domesticcustomersInstitutionalclients:Fixedine,lowrisk,cashflowmanagementIndividualsclients:Growth,Smallandmiddlecap,activemanagementFeeStructurevariesaccordingtoclientbaseInstitutionalclients:LowsubscriptionandredemptionfeeIndividualsclients:VariesaccordingtotheperiodofholdingDecidingondistribution
channels,dependingontargetgroupsInstitutionalclients:Directsales/custodianbankremendationIndividualsclients:Agencysalesviabanks,securitieshousesetc.CustomerSegmentation19ProductStrategyPresentfundproductsEquity,bond,balance,hybrid,index,moneymarket,guarantyetc.CompetitionproductsDeposit,fundbidingin
surance,assetmanagement,trust,undergroundfundetc.DevelopmentplanMeettheneedsofmainclientsgroupProductframeBasedoncapitalmarketenvironmentImage/Brand20GuarantyFundMoneyMarketFundBondFundBalanceFundEquityFundProductFrameFundType21DistrubutionDistributionmethodsDirectsalestomaininstitutionalclientsAgencysalesthroughagencybanks,securitiesfirms,ChinaUnionpayetc.E-businessthroughwebsiteandcallcenterDistributionchannelsPresentchannelsbanks,secur
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